Pure Eco Environmental Solutions (Pure Eco)* is a family-owned business that was founded in September 2008. Performing energy evaluations for commercial, industrial and residential building clients has become the largest of Pure Eco’s business services. In addition, Pure Eco also does the energy efficiency upgrades and installations (commonly known as weatherization services, which come about as a result of the energy evaluation), building energy modeling and optimization, LEED project administration, renewable energy system design and installation oversight, commissioning and retro-commissioning of building systems, incentive and financing procurement and green building and sustainable community design consulting. Pure Eco has completed projects in many locations within the U.S., as well as in the British Virgin Islands, where Pure Eco is in charge of the design and installation of the major infrastructure facilities for a resort community of the future (www.oilnutbay.com) and for a mega-yacht marina (www.yccsmarina.com).

Lawrence J. (Larry) Oswald, PH.D.

Dr. Oswald received all of his college degrees from the University of Michigan in Aerospace Engineering. Beginning in May 1971, he spent the first 26 years of his professional career at the General Motor Research and Development Center. There, he conducted, then later led, R & D projects covering a wide range of topics. Some of these included: vehicle aerodynamic drag and noise reduction, vehicle and engine structural analysis, vehicle interior noise and engine noise reduction, tire noise and rolling resistance reduction, active noise control, and electric and hybrid propulsion system development.

In February 1998, he left GM to join the Chrysler Corporation where, at first, he directed all body-engineering activities at their Advanced Engineering Group. In December 2000, he was appointed the CEO of Global Electric Motorcar, LLC (GEM) when Chrysler purchased GEM from its founders. He spent the next ten years growing GEM into a successful and profitable electric vehicle business, with nearly 37,000 vehicles sold world-wide during this time.

In August 2008, Dr. Oswald retired from Chrysler to help found a new business, Pure Eco Environmental Solutions, with his two sons. Since Dr. Oswald’s hobbies are mostly active outdoor sports (sailing, flying, hunting, fishing, downhill skiing and snowmobiling), it is only logical to combine these with his professional background to start a new business devoted to conservation, recycling and renewable energy generation consulting services.

Ryan E. Oswald

Ryan has a Bachelor of Geosciences degree from Michigan State University. He worked as corporate quality manager and assistant plant manager for Metalworking Lubricants Company at both of their facilities in Pontiac, MI and Indianapolis, IN. While working at Metalworking Lubricants, Ryan managed operations in the finished product blending, waste treatment, laboratory, transportation and maintenance departments. His major responsibilities were maintaining the highest level of product quality and customer satisfaction, resolving any customer complaints, ensuring smooth operations throughout the facility, maintaining all facility permits, handling inspections, and working in conjunction with local, state, and federal agencies.

In 2009, Ryan became a LEED Accredited Professional through the USGBC’s LEED for New Construction Program. Ryan is also a certified Home Energy (HERS) Rater.

GreenFit Homes was established to provide West Michigan homeowners with a high quality, high tech contractor who can analyze and recommend solutions to homeowner’s problems.   Our contractor model is not based on servicing our customers one time, but instead is based on having customers for life who can count on their contractor for a variety of home renovation projects.  We are NOT your average contractor in terms of customer commitment, using technology to fix issues in the home, and our passion for customer service.

Our staff has extensive experience in energy efficiency, technology and construction.  We have acted as quality assurance inspectors for Michigan energy programs, project managers for utility pilots, and trainers for energy auditors and contractors.  We use the most advanced mobile software to provide fast, professional estimates. Our extensive experience differentiates the services provided by GreenFit Homes and assures our customers of high quality workmanship.

This commitment to customer service is reflected in our customer’s experience and reviews.  In 2015, GreenFIT Homes was awarded “Best Of Houzz” for Customer Satisfaction by Houzz, the leading platform for home remodeling.  Customer Satisfaction honors are determined by a variety of factors, including the number and quality of client reviews an organization received in the prior year.  GreenFIT Homes is proud to be recognized by Houzz and their community of homeowners.

Proudly serving customers in Ada, Caledonia, Cascade Twp, Grand Rapids, Rockford, Muskegon, Grand Haven, Holland, Saugatuck, South Haven – and everywhere in between.

Brandi Vallone
General Manager

As GreenFIT’s General Manager, Brandi wears many hats. From budgets to bottom lines and operations to inventory, Brandi keeps the business running seamlessly. Her management and building science expertise guarantee that you can count on GreenFIT Homes to take excellent care of you and your home.  Brandi’s background is in Construction Management; she spent eight years as a residential and retail construction project manager and 2 years as a kitchen and bath designer before moving to the home improvement/renovations and energy-efficiency fields.

Paul Cusack, West Michigan Solar LLC's founder, installed his first PV system in 1985 during his college years at Jordan Energy Institute.   Now these many years later we find the solar PV business booming  all over the world. The upward pressure of utility cost and the downward slide of solar panels have made the perfect time to install solar.

Bob Fegan, President of BAO, has worked in energy his entire professional career. He received a degree in Alternate Energy Technology from the Jordan College Energy Institute (JEI) in the early 1980s, during the first modern solar energy movement. Bob started as an energy auditor, become a manager of energy auditors, and taught the course on energy auditing at JEI. Bob created the software that was the original State of Michigan analysis tool for low-income home weatherization, and a similar tool that was used by utility companies and HVAC contractors across the nation to properly size and compare the operating cost of heating and cooling systems when higher-efficiency gas furnaces and electric heat-pumps were first being introduced. Bob has worked for electric and natural gas utilizes for over 30 years where he has completed countless energy audits and been involved with numerous on-site power production projects from small natural gas engines to MW-scale combustion turbine industrial plants. His wide range of experience from efficiency to production, software tool development, project management, and innovative development of new technologies has uniquely equipped Bob to lead Be Always ON.

Bob married his high school sweetheart, Becky, and together they have raised a daughter and son. They are life-long residents of Michigan, other than the time spent in the Air Force. He didn’t know it at the time, but even in the Air Force Bob was being trained for a future in on-site power production, as he had assignments at HQ NORAD that operated a grid-parallel power plant deep inside a Colorado Mountain, and a remote radar installation in Alaska that was 200 miles away from the closest public power grid. Bob learned the importance of reliable electric power for mission-critical operations under some very unusual and challenging conditions.

In addition to JEI, Bob has a Management of Organizational Development degree from Spring Arbor University. He is a licensed residential builder and a State Certified Real Estate Appraiser. He has also trained as a HERS Rater, Michigan Green Builder, and an infra-red thermographer. Bob is an Association of Energy Engineers Certified Energy Manager (AEE CEM) and a member of ASHRAE. He has also completed countless manufacturers’ training programs.

As the President of BAO, Bob desires to help people better understand their energy usage and to meet their needs for reliability, sustainability, and independence. 

Be Always ON (BAO) is a Network of experts who have come together to offer unique products that brings several complimentary products into a single source bundle. Our Network Providers are well established in businesses such as Home Performance, HVAC, Electricians, Solar PV Design and installation, standby and continuous duty On-Site Power Production (including CHP/Cogen/Tri-gen), Green, LEED, HERS, and other Ratings Services, and more. By working together and supporting each other with our expertise YOU receive the benefit. Not only does this save you time from trying to find reputable companies to work with from a variety of trades and disciplines, you are assured of getting products that actually WORK TOGETHER! 

Be Always ON is based in Michigan where we currently offer services to most of the State. We are working on adding Network Providers in other states. If you are interested in becoming a Network Provider for BAO, please contact Bob Fegan, President. If you live in another state and are interested in a BAO system, we will work with you and if successful, will contract with a new local Network Provider in your area to install your BAO system. 


Founded by Mike and Terri Schmerl, Panoramic Electric has been a part of the Northern Michigan Community since 1994.

Craig Whitney was a long time employee, and purchased the company in 2009, when Mike left to start a renewable energy firm in Pennsylvania. Mike rejoined the firm in 2015. Together, co-owners Mike and Craig, are proud of their 22 years of continuous ownership and are looking forward to many more.

Mike has been an electrician since 1980 starting in Toledo, Ohio as an electrical apprentice. He received a Journeyman Electrician license in 1986. In 1990 he obtained a Michigan Master’s and Contractor’s licenses, and added a State Electrical Inspectors License in 2014. Mike and his wife Terri founded Panoramic Electric in 1994, and grew the firm from a one-man shop to as many as 15 people over the years.

Since 1998, Mike has also worked as an instructor on behalf of the Associated Builders and Contractors organization (1998-2000) and for Northwestern Michigan College (2001-Present) on the M-Tec Campus. Mike has taught electrical apprentices and journeyman electrician’s courses on electrical installations and specialized courses on wind and solar energy.  For the general public, he teaches introductory courses on electrical energy efficiency and wind and solar energy. He has taught at Harrisburg Area Community College in Pennsylvania and American Trainco, Inc. (ATI) (2006-2008). ATI organizes technical training in 2- and 4-day seminars nation wide sending its instructors to the location selected.

In 2007 Mike received NABCEP Certification for solar PV installations and has maintained that certification.

G-ENERGY is a Michigan-based company and we've been providing commercial energy management services to private businesses and the  public sector since 1997. We offer several ways to assist you and we are ready to help.

Commercial Energy Analysis Services

Our consultants have more than 30 years of experience in performing energy audits of all levels and types. From the four ASHRAE-defined energy audits to HUD-approved Five-Year Energy Audits and our HUD/RD-approved Utility Allowance Analysis, G-ENERGY can provide whatever commercial energy analysis services you need. And as a proud EPA Energy Star Partner, we've benchmarked hundreds of buildings through Energy Star Portfolio Manager, the starting point for all of our energy audits. Contact us today... we'll assist you in determining the type of energy analysis to best suit your needs.Type your paragraph here.

G-ENERGY is a CGE Energy business partner. CGE is a Michigan-based public company and the leading engineer of no capital cost energy solutions. Their CGE Sustain program provides a cost-effective way to implement energy projects with no capital investment required, immediate positive cash flow and maintenance included. Impossible? Please contact us for further details.

The Network:

Bob Fegan, President

EverGreen EnergySavers began in 2004 as a dream of founder Nate Munson. Nate wanted to create a company that could help people, help the environment and provide himself, his family and employees with a meaningful livelihood. Today that dream has become a reality as EverGreen EnergySavers performs hundreds of energy audits a year and helps hundreds of homeowners live more comfortably and save money on utility bills while reducing the consumption of fossil fuels.

Our Unique Approach to Energy Audits

Many energy assessments these days are done by a technician or a sales representative with limited training and experience. In addition to holding a Masters degree from the University of Michigan and a Michigan Builders License, Nate Munson became one of the first individuals in Michigan to become a nationally certified RESNET Energy Rater and BPI (Building Performance Institute) Building Analyst and Envelope Professional. “Its all about putting science before the sale… giving people real data, not generic numbers. That builds trust and empowers people to make the most cost effective decisions” says Nate Munson.